Category: Blog

Dear CEO, As we approach the second month of the year. I presume your strategy for the year is in place, yes?  Additionally, I assume that you implemented the Porter’s five force analysis? This as you know, helps you create strategy for profit. The module is focus on ensuring SME businesses can maximize profit by… Continue reading HOW TO INCREASE YOUR PROFITABILITY WITH PORTER’S 5 FORCES

Dear CEO, The more the world evolves to IOT (internet of things), the saying,” data is crude oil!” becomes the foundation of managing a business. Big data intelligent is crucial to effective business management.   Data is formed every half second and technological advancement is there to record it, both big and small-scale organisations need… Continue reading 3 TIPS ON HOW BIG DATA CAN BE USED FOR MARKETING

Dear CEO, I reckon, you have been following the “metaverse” news? If you have not, its fine. Let’s get you updated. Reade it here Can it be overwhelming? Dear CEO, Do not get overwhelmed. The metaverse is still at the gestation stage. I should add, however, many tech giants are developing different aspects, they hope… Continue reading 5 TIPS TO PREPARE YOURSELF FOR THE METAVERSE

Dear CEO, Yes! it is important to create a marketing budget for the year. This year, as I journey to professional and academic growth, I employ the phrase, “we learn by doing.” Dear CEO, I besiege you, learn about your business progression. Please, ensure your business runs on a marketing communication (Marcom) budget this year.… Continue reading 3 REASONS YOU SHOULD HAVE A MARKETING COMMUNICATION BUDGET

If you’re at a soul-searching stage of your life, bored and wondering what next? because you’ve probably been there and done that (possibly if you are a professional in your field but you’re not passionate about what you do and somehow you still feel that something is missing) or you are just at the early… Continue reading 6 Steps to Perfume Making Business

Courtroom sketch of a typical court proceedings The basic requirement to become a court artist is the ability to draw, therefore, it is a talent-driven career. Some have gone into education to further develop their artistic talent on different levels while some have just continued the traditional way and never stopped. Whichever angle you choose… Continue reading 6 Steps To Becoming a Court Artist

Art by Micheline Watkins @ www.capitalartgallery.co.uk The initial idea of owning a gallery normally span from people with a passion for art or professional artist through studies or working in the industry. Irrespective of your journey, the moment you consider turning that passion or experience into a business, it becomes a different ball game and… Continue reading 6 Steps to owning and Managing an Art Gallery

Even the most thought out business stratergy, sometimes gets it’s low battery period, when all applied efforts seems to be failing to draw the cash in. It could be due to a saturated market, austerity brought by a chang in government or a yet to be identified bad marketing srtategy. whatever may be the cause,… Continue reading 6 Steps to Injecting Cash into your Business

Breakfast @ Hotel Maya (Long Beach LA, California State USA) and putting my thoughts on paper.