Dear CEO,
Yes! it is important to create a marketing budget for the year.
This year, as I journey to professional and academic growth, I employ
the phrase, “we learn by doing.”
Dear CEO,
I besiege you, learn about your business progression. Please,
ensure your business runs on a marketing communication (Marcom)
budget this year.
Why am I on the matter?
In 2021, I was blessed to connect with two amazing successful
Entrepreneurs. I was super impressed with their accomplishment.
Wait for it!
Yes, I was shocked! I realised they never make plans for their
marketing communication activities.
Dear business owners,
if you fall in this category, here are three
reasons that might change your mind!
1. The marketing communication activities is an investment:
Dear CEO,
The marketing communication activities is an investment and
like every investment, it should be planned.
2. Evaluation:
Every investment should be evaluated and your marketing communication
activities are not an exception. It is essential you understand your
return on investment.
3. Cost effective:
Marketing communication activities ranges from advertising to sales to
tradeshow, to sponsorship to public relations to digital marketing and
so on.
Let’s be realistic, you might not need all of these to achieve your
business objective for the year.
Therefore, it is essential you know all the Marcom activities you need for
the year, then, make a budget for it.
Dear CEO,
I hope this adds value to you. Please drop your thoughts below.
Written by Mede Akran (Marketing/communication Expert)